Definition
The aesthetic-usability effect refers to users’ tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better — even if they aren’t actually more effective or efficient.
Bikin user menghiraukan minor usability issue
“People tend to believe that things look better will work better”
Previous & Supporting Research:
🌟Strong correlation dari penelitian Masaaki & Kaori, terhadap 26 variasi design ATM, Better visual = Ease of use.
✨ Saat observasi UT, kamu tau participant struggled, terus **pas di follow up, mereka leading ke jawaban tentang UI-nya (in positive way, eg: warnanya bagus, menarik animasinya, dll)
✨ ada “tekanan” untuk mengomentari terhadap sesuatu/apapun.
✨ “tekanan” on being say nice.
✨ mungkin we have usability issue tapi aesthetics cover that.